Consider the pitfalls of online payments forms and processes—it becomes a conversation about conversion rates and drop-off. It’s a conversation that’s been had before. You know, really small problems which require small adjustments that make a HUGE impact on your online checkout experience and bottom line.
This begs the questions: What role does your online checkout page play in your shopping experience? Are your users excited about their purchase, and rolling full-steam ahead to the delivery countdown? Or are they jumping through hoops to push the “Complete Purchase” button?
Small Adjustments Make A Huge Impact
Studies show a shopping cart abandonment rate of over 69% for e-commerce over the last decade (Baymard, 2017). How your organization executes the online checkout process fundamentally determines the impression your users/customers leave with; whether they will complete the buying process, and if they will buy from you in the future.
We don’t want customers to go through too many layers to complete a purchase. They also don’t want to feel “hacked” in the middle of the payment process. Regrettably, these are the sentiments that e-commerce evokes with elementary iFrames, outdated online payment forms and redirected payment pages.
Thinking of ways to level-up the user experience, managers think about a number of points along the customer journey; create shopping carts and preview buttons, excellent product and service descriptors, even pretty up-sell pop-ups with a modern design. Managers task marketers with researching drop-off rates, and designers with making each page along the funnel flow as seamlessly as possible. Yet still, many online merchants, marketplaces and aggregators have a bleeding drop-off at checkout or a truly disappointing re-purchase rate.
Customers typically want an easy to edit shopping cart, payment in their local currency, and a secure payments page hosted on the site they’re purchasing from. Take advantage of the moment. The customer has made the decision to pay for what you’ve got. Take their money and get out of there!
iFrame To The Rescue
Wouldn’t it be fantastic if you could accomplish all of that without having to send your customers to some third party site where they feel lost, alone and confused? Or, wouldn’t it be wonderful if you could keep control over the information flow and the user experience during checkout without having the burden of processing the data on your servers? An iFrame is an excellent solution here. It relieves your team of the PCI drama and development work that would otherwise go into solidifying your payments stack.
For example, Spreedly’s iFrame and Express forms help you keep the integrity of your e-commerce brand and level-up your online shopping experience all in one shot — with the added bonus of reducing your PCI compliance.
Something as simple as adding a Spreedly payment form to your online checkout page can make a huge difference in reducing your shopping cart abandonment rate.
Go here if you want to learn more about securely collecting payment information on your checkout page.